Cookie Policy
This policy explains how Active uses cookies and similar technologies to recognize you when you visit our website and platform.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are used to improve site functionality and user experience. Cookies can be persistent (stored until deleted or expired) or session cookies (deleted when you close your browser), and can be first-party cookies (ours) or third-party cookies (set by external providers).
2. Types of cookies we use
- Essential cookies (required) - needed for basic functionality of the site and platform: login, security and proper routing.
- Analytics cookies - help us understand how the site is used so we can improve it (e.g. pages viewed and time on page).
- Functional cookies - remember preferences such as language and display settings.
- Marketing cookies - used to show more relevant content and advertising.
3. Which cookies and identifiers run on the site?
These are the specific cookies and identifiers in use on the site:
| Name | Type | Purpose | Retention |
|---|---|---|---|
| cookieConsent | localStorage (first-party) | Stores your consent choice from the cookie banner. | Until deleted by the user |
| Google Analytics 4 (_ga, _ga_*) | Analytics cookies (third-party) | Site usage statistics and improvement. Loaded only after consent. | Up to 24 months |
| Meta Pixel (_fbp) | Marketing cookie (third-party) | Marketing and conversion measurement. Loaded only after consent. | Up to 3 months |
| accessibilityWidget* | localStorage (first-party) | Stores accessibility preferences (language, contrast, text size). | Until deleted by the user |
| YouTube (video embed) | Third-party cookies (Google) | Plays customer testimonial videos. Loaded in enhanced privacy mode (youtube-nocookie) and only when you click the play button. | Per YouTube's policy |
Chose to decline? The site remains fully functional - the analytics and marketing tools simply won't run, and no analytics or marketing cookies will be placed on your device.
4. How we use cookies
We use cookies for the following purposes: authentication and secure account login, maintaining system security, remembering personal preferences, measuring performance and usage, and improving features and services.
5. Third-party cookies
Some cookies are placed by third-party services that appear on our pages, including analytics tools, advertising networks and social media components. These providers have their own privacy policies, and we recommend reviewing them.
6. Managing your cookie preferences
You can control and delete cookies through your browser settings:
- Chrome - Settings → Privacy and security → Cookies.
- Firefox - Settings → Privacy & Security → Cookies and Site Data.
- Safari - Preferences → Privacy → Manage Website Data.
- Edge - Settings → Cookies and site permissions.
Please note: blocking essential cookies may impair the functionality of the site and platform.
7. Data retention and updates
Retention periods vary by cookie type - from short session cookies to persistent cookies stored for a limited period. We may update this policy from time to time; continued use of the site after an update constitutes acceptance of the updated policy.
8. Contact
For questions about this Cookie Policy: support@activeflow-crm.com or by phone at 052-733-5353.