Live In-Call AI Assistant | Active

Live In-Call AI Assistant

Your rep talks, the AI listens - and the moment an objection comes up, the right response is already on screen.

Most systems tell you what happened on a call - after it's over, when the lead has already gone cold. Active's AI assistant works in real time - the Voice AI engine analyzes the call's tone and sentiment second by second, detects objections the moment they come up, and pushes a recommended response and written insights to the rep's screen - mid-call, exactly when they're needed. That way every rep gets the knowledge of your best closer, on every call.

Live call screen in Active: real-time AI insights, the lead card and an automatic summary
An actual screenshot from the system

What You Get

The Right Response at the Moment of Truth

The AI identifies the objection - price, timing, hesitation - and pushes a precise response to the rep's screen to move the call forward, without stopping and without hunting for a script.

Second-by-Second Call Reading

Continuous analysis of tone and sentiment throughout the call - so the rep knows at every moment where the customer stands and where to lead next.

Quality Score and Instant Feedback

When the call ends, a reasoned quality score and instant feedback are generated - what worked, what didn't, and what to improve on the very next call.

How It Works

  1. The call starts - the Voice AI engine joins in and analyzes tone and sentiment second by second.
  2. An objection comes up - the system detects it instantly and pushes a recommended response and written insights to the rep's screen.
  3. The rep keeps selling - with the guidance right in front of them, without pausing the call and without guessing.
  4. The call ends - the system generates a reasoned quality score and instant feedback for the next call.

Real-Time Guidance - Not a Post-Call Debrief

The difference between a call that closes and a call that burns is usually one sentence at the right moment. Instead of discovering in hindsight what should have been said, your reps get the answer as they go - and that's exactly what's behind the result we're measured by - 2.5x more closed deals, same reps, same leads.

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