Active - CRM, Dialer & Call AI in One Platform for Sales Teams

The platform that helps
your reps close more deals dial automatically log calls without typing sell smarter

An end-to-end technology platform - from an automatic dialer, through a real-time AI assistant, to advanced call analytics. Active's solution was born from 20 years of hands-on experience running live call centers for Israel's leading companies.

7-day free trial · Self-serve signup in minutes

052-733-5353 2.5× more closed deals - same reps, same leads ISO/IEC 27001 certified · 20 years of field experience

No slogans. Facts you can verify.

ISO/IEC 27001:2022 United Accreditation Foundation (UAF) 20 years of field experience International Accreditation Forum (IAF) Hundreds of thousands of calls and inquiries Google for Startups 100% of calls analyzed

01An End-to-End Sales Suite

From dialing to insight. All automatic.

No manual dialing and no tedious data entry. The platform accompanies your salespeople from the first moment to the closed deal - including real-time AI assistance, advanced call analytics and automatic logging straight to the customer record.

Live AI Assistant on Calls

The Voice AI engine analyzes tone and sentiment second by second, detects objections, and pushes precise responses, recommendations and insights to the rep's screen - the kind that lead to a close.

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AI Voice Agent

An agent that talks on the phone: it answers inbound calls around the clock, dials new leads, warms and qualifies them - and hands a rep only the people already ready to talk.

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AI WhatsApp Agent

Every message that reaches your business WhatsApp gets an answer within seconds - the agent qualifies, opens a lead, books a meeting and hands off to a rep when needed. At 11pm too.

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All Your Leads in One Place

Manage leads by source, status and rep - with AI insights on team performance: who's closing, who's slowing down, and which lead needs attention right now. Without building a single manual report.

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Smart Dialer (Call Machine)

Automatic dialing from predefined lists and a fast jump to the next call - less waiting between calls, more calls per hour.

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Automatic Call Summaries

At the end of every call the AI produces a precise summary, classification and follow-up tasks - with no manual typing by the rep.

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Advanced Call Analytics

Tone-of-voice analysis, strength and weakness detection and automatic quality scoring - every call is a lesson for improvement. Each call ends with a reasoned quality score and instant feedback.

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Beyond Sales

A marketing studio, lead hunters, automations and recruiting - no extra system and no extra subscription. All inside Active.

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02Personal AI Coach

Every rep gets a coach. One that knows everything they do.

The coach sees every call, every lead and every task a rep handles - and knows where they are strong, where they are losing deals, and what the next move is. Not a report at the end of the month: personal, real-time coaching for every rep, every day.

  • It knows their whole pipeline. Every call, lead, task and touch history - the coach works off the full picture, not a gut feeling.
  • No lead slips through. It flags hot leads nobody touched, forgotten follow-ups and overdue tasks - and tells the rep who to call right now.
  • It rides along on the call. It reads rep and customer sentiment live and suggests the next move that gets you closer to a close.
  • It trains with them. Practice against real objections and scenarios pulled from that rep's own calls, so the next one opens better.
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Active's personal AI coach: a chat with the rep showing the daily target, an insight about lead-queue load, and a list of hot leads waiting for a call

03About Us

Active wasn't born in a boardroom. It was born on the sales floor.

Behind Active stands a sales call center that has been operating for 20 years, serving Israel's leading companies. Over two decades we listened to hundreds of thousands of calls, handled hundreds of thousands of inquiries, and managed sales teams day in, day out - from the floor.

"A system built around the way businesses actually work - and profit."

Why did we build Active? Because we learned firsthand what makes customers buy - and where businesses lose money without noticing.
0 years of running live call centers behind every feature in the platform
Active's sales floor - reps on live calls

Demo video - how it actually looks

04Why Active

One complete solution that connects your entire operation

When reps zap between a dialer, manual notes and separate systems, the floor loses momentum and expensive leads fall through the cracks. Active brings every tool your reps need to close more into one place.

Smart Dialer

Less waiting, more calls per hour

×

Real-Time AI Guidance

The right response on every call

=

2.5× More Closed Deals

Same reps, same leads

05Beyond Sales

Start with sales. Then run your whole business with it.

While your sales team runs, the rest of the business is already connected - a marketing studio, lead hunters, automations, integrations and recruiting. No extra system and no extra subscription. All images are real screenshots from the platform.

Creative Studio: professional posts, landing pages and videos - created in one click with AI
Active's Lead Hunters: finding new opportunities plus AI insights on rep performance
Active's automations screen: lead routing, triggers and workflows that run themselves
Active's integrations: WhatsApp and connections to the systems your business already works with
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100% of calls logged, analyzed and scored - automatically
0 manual keystrokes - summaries and follow-up tasks write themselves
20 years of running a live sales call center behind every feature in the platform
2.5× more closed deals - same reps, same leads

06Customer Stories

The results speak. The customers tell it.

More output, better use of your data, and stronger sales-team performance with Active.

Elad Mor Yosef, owner of a sales call center, talks about working with Active
Elad Mor YosefOwner, Sales Call Center
Customer story
Nadav Benju, owner of Benju Communications, talks about working with Active
Nadav BenjuOwner, Benju Communications
Customer story
Amir Katzentini, Sales Manager at Shark Trade Boom, talks about working with Active
Amir KatzentiniSales Manager, Shark Trade Boom Ltd.
Customer story

And behind every recommendation:

ISO/IEC 27001:2022 20 years of field experience Hundreds of thousands of calls and inquiries 7-day free trial

07Pricing

Choose the plan that fits your business

A smart platform for running your business and sales - with a 7-day free trial.

Active Business

129₪ / per user / per month

For businesses that want to run things in a smart, organized way.

  • Smart CRM for managing leads and customers
  • WhatsApp connected to the customer record
  • Task management and execution tracking
  • Reports and a clear business snapshot
  • AI tools for smarter management
  • Automations that streamline workflows
  • One system instead of several separate tools
Start your 7-day free trial

When the trial ends, you pick a plan and enter payment details - there is no automatic charge. Questions about quotas, minutes and transcriptions? All the details in our FAQ →

ISO 27001 Certified

Information security management to an accredited international standard · View certificate

Advanced Information Security

Advanced protection for your business data

Secure Infrastructure

Protected infrastructure, available around the clock

User Permission Management

Full control over access and permissions

Because business data is an asset worth protecting.

7-day free trial · No commitment

We're measured by one thing: whether your business sells more.

It's not just a system - it's a new way to run a business. Active: more sales. More control. More growth.

Want to see how it works? We'll get back to you shortly

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08Information Security

Active is ISO/IEC 27001:2022 certified.

The strictest international standard for information security management. Not a claim - an official certificate from an accredited certification body, one you can download and verify. Active's development, operations and integration run under an audited information security management system, with periodic audits by the certification body.

Certification body

Certified by ARS Assessment - a UAF-accredited certification body and member of the IAF international recognition arrangement

Certificate (English) →
ISO 27001 - Information Security Management System United Accreditation Foundation (UAF) International Accreditation Forum (IAF) Google for Startups

09Active on Mobile

Your sales floor. In your pocket.

The Active app brings your PBX, leads, calls and tasks to your phone - so the work keeps moving when you are away from the desk.

  • Full PBX on mobile
  • Fully synced
  • Real-time alerts
  • iPhone, iPad & Android

Available for iPhone, iPad and Android.