CRM + phone system & dialer + AI call analysis — one platform
Every lead gets a call. Every call is worth more.
Active is the sales platform for businesses that close over the phone: leads come in, the dialer dials, and AI transcribes, summarizes, and coaches — in Hebrew, in real time. Built on a live call-center floor over 20 years.
7-day free trial · No credit card · Self-serve signup in minutes
Why Active
Not another disconnected tool. One platform that connects everything.
Businesses burn precious time and tens of thousands of shekels juggling five separate systems: CRM, WhatsApp, tasks, reports, and billing. When your tools don't talk to each other, leads get lost and customers fall through the cracks. Active brings it all under one roof.
A complete calling suite
From the dial to the insight. All automatic.
No more manual dialing and tedious wrap-up notes after every call. Active guides your sales reps from the first ring to the closed deal — including WhatsApp connected straight to the customer card.
AI that whispers to your rep. In real time.
The system reads where the call is heading, suggests responses to objections, and surfaces recommendations and key points — helping the rep steer toward the close. When the call ends, every conversation gets a reasoned quality score — so every rep knows exactly what to improve.
All your leads in one place. And AI flags who's stuck.
Manage leads by source, status, and rep — with AI insights on team performance: who's closing, who's slowing down, and which lead needs attention right now. Track performance without building a single manual report.
Smart power dialer.
Auto-dials from preset lists and jumps straight to the next call — less waiting between calls, more calls per hour.
Automatic call summaries.
When each call ends, AI produces a precise summary, a classification, and follow-up tasks — no manual typing by the rep.
Advanced call analysis.
Tone-of-voice analysis, strengths-and-weaknesses detection, and an automatic quality score — every call becomes a lesson.
of calls logged, analyzed, and scored — automatically
manual typing — summaries and follow-up tasks write themselves
of running a live sales call center behind every feature
Beyond sales
Starts with sales. Grows into your whole business.
Once your sales team is running, the rest of the business is already connected: a creative studio, lead hunters, automations, and hiring - no extra system, no extra subscription. Every image here is a real screenshot from the platform.
Creative studio: professional posts, landing pages, and videos - generated in one click with AI.
Proof
No slogans. Facts you can verify.
We don't publish numbers that can't be checked. Here's what stands behind Active:
Active was built inside an active sales call center serving Israel's leading companies - hundreds of thousands of calls and inquiries, not a boardroom.
International certification for information security management - your business data is handled to a rigorous standard. View the certificate ›
No credit card, no commitment - judge us on real work inside the platform, not on promises.
Customer stories
Real business owners. In their own words.
No script, no actors - Active customers share what changed for them. Click to play:
Who we are
Active wasn't born in a boardroom. It was born on the floor.
Behind Active stands a sales call center that has been running for 20 years, serving Israel's leading companies. Over two decades we've listened to hundreds of thousands of calls, handled hundreds of thousands of inquiries, and managed sales teams day in, day out - from the floor.
Why did we build Active?
Because we learned firsthand what makes customers buy - and where businesses lose money without noticing. Only after 20 years of real-world experience did we distill the formula and build Active.
Active customers use it to work more methodically, focus on their hottest leads, see the full picture of their business, and spot new opportunities. And most important of all: to sell more.
"A platform built around the way businesses actually work - and profit."
Information security
Active is ISO/IEC 27001:2022 certified.
The rigorous international standard for information security management. Not a claim - an official certificate from an accredited certification body, available to download and verify.
The platform that manages your leads, calls, and business data has to meet the highest bar. That's why we completed a full certification process for ISO/IEC 27001:2022 - Active's development, operations, and integration run under an audited information security management system, with periodic audits by the certification body.
- Certification scope: development, operation, and integration of an AI-powered CRM platform and telephony/PBX systems
- Certified by ARS Assessment - a UAF-accredited certification body and member of the IAF international recognition arrangement
- The certificate can be independently verified in the international accreditation registries
- Standard
- ISO/IEC 27001:2022
- Certificate no.
- 160726059704
- Certification body
- ARS Assessment (UAF / IAF)
- Issued to
- Active Flow Ltd.
Verify the certificate: iafcertsearch.org · arscert.com
Pricing
Simple to choose. Simple to start.
Prices are per user, per month. Start with a 7-day free trial - no credit card and no commitment.
Active Business
For businesses that want to run smart and stay organized.
- Smart CRM for leads and customers
- WhatsApp connected to the customer card
- Task management and execution tracking
- Reports and a live business snapshot
- AI tools for smarter management
- Automations that streamline your processes
- One platform instead of multiple tools
Active Sales AI
For businesses that want to sell more with a complete sales system.
- Everything in Active Business
- Built-in smart PBX
- Power dialer
- Call management and tracking
- AI call analysis
- Automatic call summaries
- AI insights to improve sales performance
- Real-time AI during the call
- Advanced tools for managing sales teams
When the trial ends, you pick a plan and enter payment details - there's no automatic charge. Questions about quotas, minutes, and transcriptions? All the details are in the FAQ.
ISO 27001 certified
Information security managed to an accredited international standard · View the certificate ›
Advanced data security
Advanced protection for your business data
Secure infrastructure
Protected infrastructure, available around the clock
User permission management
Full control over access and permissions
Because business data is an asset worth protecting.
We're measured by one thing: whether your business sells more.
It's not just a platform - it's a new way to run a business. Active: more sales. More control. More growth.
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